William Hughes
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The world of sales and marketing has transformed dramatically in just the past few months! Technology is the clay from which marketing programs are formed. Professionals have an intimate relationship with that technology, always keeping a high-powered computer their pockets and purses.
Knowing precisely how to leverage the power of that technology-right now-can make or break a small or mid-sized business. Knowing how to leverage the power of relationships...
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A New York Times bestseller
The Great Deformation is a searing look at Washington's craven response to the recent myriad of financial crises and fiscal cliffs. It counters conventional wisdom with an eighty-year revisionist history of how the American state -- especially the Federal Reserve -- has fallen prey to the politics of crony capitalism and the ideologies of fiscal stimulus, monetary central planning, and financial bailouts. These forces...
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"A groundbreaking book that upends conventional thinking about autism and suggests a broader model for acceptance, understanding, and full participation in society for people who think differently. What is autism: a devastating developmental disorder, a lifelong disability, or a naturally occurring form of cognitive difference akin to certain forms of genius? In truth, it is all of these things and more--and the future of our society depends on our...
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A Harvard-trained economist's startling predictions reveal critical challenges in the decades ahead, helping individuals, businesses, and governments to make smarter decisions
As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month, or quarter. Yet they should be asking what the global economy will look like in the years to come-where will the long-term...
5) The Extra
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Books and films have skewered Hollywood's excesses, but none has ever portrayed one man's crazy vision of the future of big action/adventure films as Michael Shea's The Extra does. As over-the-top as Mel Brooks's Blazing Saddles, as savagely dark as Robert Altman's The Player, and more violent than Rollerball, this is the story of the ultimate, so-insane-it-could-only-happen-in-Hollywood formula for success, a brave new way to bring the ultimate in...
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This richly colored memoir chronicles the exploits of a flamboyant Jewish family, from its bold arrival in cosmopolitan Alexandria to its defeated exodus three generations later. In elegant and witty prose, André Aciman introduces us to the marvelous eccentrics who shaped his life, Uncle Vili, the strutting daredevil, soldier, salesman, and spy; the two grandmothers, the Princess and the Saint, who gossip in six languages; Aunt Flora, the German...
7) Mirror Image
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Mystery crime fiction written in the Golden Age of Murder
"[R]eaders who appreciate careful plot development, slightly unusual detectives, and logical denouements will relish this volume." -Library Journal
Impossible crime stories have been relished by puzzle-lovers ever since the invention of detective fiction. Fiendishly intricate cases were particularly well suited to the cerebral type of detective story that became so popular during the 'golden...
8) Power, Inc: The Epic Rivalry Between Big Business and Government--and the Reckoning That Lies Ahead
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The world's largest company, Wal-Mart Stores, has revenues higher than the GDP of all but twenty-five of the world's countries. Its employees outnumber the populations of almost a hundred nations. The world's largest asset manager, a secretive New York company called Black Rock, controls assets greater than the national reserves of any country on the planet. A private philanthropy, the Bill and Melinda Gates Foundation, spends as much worldwide on...
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Author Chris Mooney uses cutting-edge research to explain the psychology behind why today's Republicans reject reality-it's just part of who they are.
From climate change to evolution, the rejection of mainstream science among Republicans is growing, as is the denial of expert consensus on the economy, American history, foreign policy and much more. Why won't Republicans accept things that most experts agree on? Why are they constantly fighting against...
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At its heyday in the 1950s and 1960s, Detroit's status as epicenter of the American auto industry made it a vibrant, populous, commercial hub and then the bottom fell out. Detroit: A Biography takes a long, unflinching look at the evolution of one of America's great cities and one of the nation's greatest urban failures. This authoritative yet accessible narrative seeks to explain how the city grew to become the heart of American industry and how...
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One fateful week in June 1967 redrew the map of the Middle East. Many scholars have documented how the Six-Day War unfolded, but little has been done to explain why the conflict happened at all. Now, historian Guy Laron refutes the widely accepted belief that the war was merely the result of regional friction, revealing the crucial roles played by American and Soviet policies in the face of an encroaching global economic crisis, and restoring Syria's...
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Adventurers, explorers, kings, gods, and goddesses come to life in this riveting story of the first great epic-lost to the world for 2,000 years, and rediscovered in the nineteenth century
Composed by a poet and priest in Middle Babylonia around 1200 bce, The Epic of Gilgamesh foreshadowed later stories that would become as fundamental as any in human history, The Odyssey and the Bible. But in 600 bce, the clay tablets that bore the story were lost-buried...
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Acclaimed Beatles historian Kenneth Womack offers the most definitive account yet of the writing, recording, mixing, and reception of Abbey Road.
In February 1969, the Beatles began working on what became their final album together. Abbey Road introduced a number of new techniques and technologies to the Beatles' sound, and included "Come Together," "Something," and "Here Comes the Sun," which all emerged as classics. Womack's colorful retelling...
14) Fever Dream
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There's trouble brewing in the woods of Beauville, and the only witness isn't talking.
When Pru Marlowe is called to a forest clearing to help with an illegally trapped bear, she finds a colleague passed out drunk, his pet ferret locked in his truck. When one of her old running buddies turns up dead as well and then the town's pampered pets begin to disappear, Pru can't tell if her heavy-drinking colleague is involved-or how much the ferret, a wise...
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An inspiring legal thriller set against the backdrop of the war on terror, The Challenge tells the inside story of a historic Supreme Court showdown. At its center are a Navy JAG and a young constitutional law professor who, in the aftermath of 9/11, find themselves defending their nation in the unlikeliest of ways: by suing the president of the United States on behalf of an accused terrorist in order to prevent the American government from breaking...
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The introduction of new medicines has dramatically improved the quantity and quality of individual and public health while contributing trillions of dollars to the global economy. In spite of these past successes--and indeed because of them--our ability to deliver new medicines may be quickly coming to an end. Moving from the beginning of the twentieth century to the present, A Prescription for Change reveals how changing business strategies combined...
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Neuroscientist Dean Buonomano illuminates the causes and consequences of the brain's imperfections in terms of its innermost workings and its evolutionary purposes. He then examines how our brains function--and malfunction--in the digital, predator-free, information-saturated, special-effects-addled world we have built for ourselves.
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Dr. Dudley Allen Buck was a brilliant young scientist on the cusp of fame and fortune when he died suddenly on May 21, 1959, at the age of 32. He was the star professor at MIT and had done stints with the NSA and Lockheed. His latest invention, the Cryotron-an early form of the microchip-was attracting attention all over the globe. It was thought that the Cryotron could guide a new generation of intercontinental ballistic missiles to their targets....
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In August 1776, General George Washington's army faced off against over 20,000 British and Hessian soldiers at the Battle of Brooklyn. It was almost the end of the war. But thanks to a series of desperate bayonet charges by a single heroic regiment from Maryland, known as the "Immortal 400," Washington was able to retreat and regroup.
20) The business solution to poverty: designing products and services for three billion new customers
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Right now, the number of people living on $2 or less a day is more than the entire population of the world in 1950. These 2.7 billion people are not just the world's greatest challenge; they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. The key is what Paul Polak and Mal Warwick call Zero-Based...